Blog · SMEs

How an AI assistant works on a company's WhatsApp

An AI assistant on a company's WhatsApp reads the customer's message, understands what they need, and replies in natural language at any hour. Beyond answering questions, it can book an appointment, take an order, or check the status of a shipment, because it is connected to the company's systems. When a request needs a person, it hands the conversation over to the team.

By LogTech® Software & Soluciones Tecnológicas · 3 min read

Traditional chatbot vs. AI assistant

A traditional chatbot works with menus and predefined options: "type 1 for opening hours, 2 for prices." If the customer asks something that is not on the menu, the chatbot does not understand it.

An AI assistant understands the request the way the customer writes it, even if it contains typos or mixes several topics. It answers with the company's information and can take actions: book, record, notify.

What it can do in practice

What it takes to implement it

  1. 01

    A WhatsApp Business account enabled to connect with other systems

    Automating conversations requires WhatsApp's business platform, not the regular mobile app.

  2. 02

    The information the assistant will use

    FAQs, catalog, policies, opening hours. The clearer this information is, the better the answers.

  3. 03

    The integrations

    With the calendar, the sales system, inventory, or the management system, depending on what it needs to do.

  4. 04

    Handoff rules

    In which cases the conversation goes to a person, and to whom.

  5. 05

    A tuning period

    During the first few weeks, real conversations are reviewed to improve the answers.

What to watch out for

Not just WhatsApp

The same assistant can work on the company's website, on Instagram, or on other channels, with the same information and connected to the same systems. It can also work internally: for example, an assistant that helps the team organize email and calendars.

Frequently asked questions

Short answers to the most common questions on this topic.

Can the assistant make mistakes?

It can. That is why it is configured with the company's information, limits are set on what it answers, and conversations are reviewed during the first few weeks.

Can I keep answering messages myself from the same number?

Yes. Your team can step into any conversation, and the assistant hands off the ones that need a person.

Is it useful for a small company?

Yes. It is often one of the first automation steps for SMEs that receive many repetitive questions over WhatsApp.

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How we work at LogTech®

At LogTech® Software & Soluciones Tecnológicas we develop AI virtual assistants that work on WhatsApp, on the web, and on other channels, and we connect them to the systems your company already uses: calendar, sales, inventory, or business management. The assistant on our own website, for example, was developed by us.

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